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{jz:field.toptypename/}咱们沿途来学习The Economist February 7th 2026 Finance & economics "The economics of adverts — Big tech’s $700bn question — Are digital ads really recession-proof?"这篇著作的倒数第一段。
The Economist February 7th 2026 Finance & economics
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back out v. 爽约
造个句子
You agreed to come. You can't back out now!
你迎接要来的。你现时可不成话语不算数！
翻译下这段吧
One reason could be that digital advertisers are highly reliant on custom from small firms， which may be quickest to cut budgets when they perceive that times are bad. Another relates to how firms buy ad space. Digital ads typically grant more contractual flexibility than non-digital ones， making it easy for businesses to back out. The next time the macroeconomy is rocked， in other words， the digital ad men may find themselves ordering a particularly stiff martini.
其中一个原因可能是，澳洲幸运8数字告白商的收入高度依赖袖珍企业的订单，而这些企业在感知到经济步地恶化时，时常起程点削减告白预算。另一个原因与企业购买告白位的形貌相关。比拟传统告白，数字告白常常提供更大的契约无邪性，快乐飞艇使得企业更容易随时退出或暂停投放告白。换言之，当宏不雅经济再次悠扬时，数字告白从业者或者会发现我方需重心一杯相称烈的马提尼酒。
更动意志，重塑自我，始于外刊！